Once upon a time
I decided that I needed to work with photographers
I design brand identities, create brand strategies, craft websites, pull together website copy and offer SEO reviews for photographers — because your images deserve more than just a gallery. They deserve a home. A place where your artistry speaks before a single photo loads. There’s something so powerful about pairing your visual storytelling with thoughtful design, and I find such joy in creating spaces that feel like an extension of your eye, your ethos, your creative world. It’s about honouring the quiet magic in your work, crafting an online presence that feels intimate, intentional, and deeply you.
To see, and be seen.
As a photographer myself, I see you— and I see your brand on a deeply intimate, industry-informed level. Simply put: I get you.
Being a photographer myself means I understand this industry from the inside out—the joys, the challenges, the nuances that only come from living and breathing this work. I know what it’s like to chase golden light, to craft stories through a lens, to juggle client work while building a business that feels true to you. This intimate understanding shapes everything I create for you, whether it’s your brand identity, a beautiful website, written copy or SEO strategy. I’m not just designing from the outside looking in; I’m creating with a deep respect for your craft, your vision, and the creative heart behind it all.
Thoughtful & expertly considered website design, brand design, written copy & brand strategy for Photographers with soul.
so, I offer three things:
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brand design & brand strategy
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website design & copy-writing
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brand photography
Take a moment to visualise. Close your eyes, oh wait—actually, don’t. You’ll want to read this bit first.
Imagine a time in the not-so-far-away future when people see your brand and think: "I could trust them. I could love working with them. I could learn from them. I could invest in them.” Your brand is all encapsulating—it's who you are, and it's how you present yourself to the world. But when it comes to branding, you don't know where to start. You've heard of "branding packages," but they seem like they're made for big companies with big budgets. But what if I told you there was a way to get visually striking and evoking branding without breaking the bank?
My design & brand offerings for photographers: Define, Design, Launch & Grow
Everything I offer is built around guiding you through a thoughtful, empowering brand journey, one that’s rooted in clarity and collaboration, and designed to help you grow with confidence.
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Here is everything I can help you with to shape your brand’s voice, look and feel—making sure every detail is aligned with what you want to communicate.
Custom Brand Colour Schemes – Designed to evoke the mood and vibe of your work.
Typography Guidance – Fonts that support your brand’s tone and story.
Brand Voice Work – Helping you speak to your dream clients with authenticity.
Client Journey Mapping & Brand Storytelling – Creating a brand experience that flows beautifully.
Brand Imagery for Photographers – Advice on building a cohesive, high-quality image library that supports your brand.
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Here’s where I can help you bring it all to life. Every visual and every word is created to support your brand’s purpose, connection, and growth.
Full Brand Design & Logo Packs – A versatile identity system that works across platforms.
Website Design – Custom Squarespace sites that look beautiful and convert.
Website Copywriting – Soulful, strategic words that feel like you and speak to them.
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Here is the support I offer that helps you step into your new brand with clarity and confidence.
Back-End Setup Help – From domains to design tools, I’ve got you.
Launch Strategy Support – Gentle guidance on how to introduce your new brand to the world.
Custom Tutorials & Resources – So you feel in control and capable post-launch.
Social Media Prep – Launch graphics, announcement copy or post ideas, if needed.
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Because your brand doesn’t stop evolving—and neither do you. I’m here when you're ready to refine, re-align, or expand.
SEO Audit Sessions & Mentoring – Understand where you stand and how to improve.Website Copy Refresh & SEO Blog Curation – Keep your site relevant, findable, and compelling.
Competitor & Market Analysis – Know what sets you apart and how to lean into it.
Marketing Material Design – PDF guides, social templates, business cards and more.
Quarterly Brand Check-Ins – Ongoing, seasonal support to keep things flowing.
Creative & Art Direction Mentoring – Long-term support for evolving creatives.
Here is why you should trust me (and only me) with your precious, magical brand;
I know just how much heart and soul go into building a photography business—because I’ve been there too. You’ve poured your vision, creativity, and passion into your craft and deserve a brand that feels just as intentional. When you trust me with your brand, you’re not just getting a designer; you’re getting someone who truly understands the photography industry from the inside out. I’ve worked with some of the industry’s leading photographers on building their brand identities, websites, writing their website copy and graphic design projects. I bring that depth of experience to every client I work with. Together, we’ll create a brand that looks beautiful and feels like an authentic reflection of you, connects meaningfully with the clients you’re dreaming of, and sets you apart in a saturated market.
If you’re new, i’ve got you.
I offer thoughtful brand and business design for photographers who are just starting out.
For photographers who are just starting out, my brand strategy offering is here to help you build something that feels genuinely you, from the ground up. We’ll work together 1-2-1 in a custom and collaborative way, diving into your story, your style, and what makes your work special. From there, we’ll explore how to channel your vibe into branding, a website, and a voice that attracts the right clients—people who really get you and what you do. This isn’t about ticking boxes or following trends; it’s about creating a brand that’s aligned, intentional, and built to grow with you.
and
For photographers who’ve been around for a while, but their brand just isn’t pulling its weight.
For photographers who feel like they’re stuck in a bit of a slump, maybe the enquiries have slowed, the brand doesn’t feel quite like them anymore, or things just aren’t working how they used to. I’m here to help you get to the heart of it. This is a space where you can open up about your journey so far: what’s worked, what hasn’t, and what’s been quietly tugging at you to change. Together, we’ll look at where your brand is misaligned and explore how we can adapt, edit, and evolve it into something that feels right again, something that works for you and attracts the clients you actually want. It's about rebuilding from a place of clarity, confidence, and connection.
It's about crafting a brand that effortlessly aligns with your artistic vision, in both visual & tone.
Click the little (+) to read more about my offerings
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Your brand is so much more than a logo—it’s the feeling your work leaves behind, the story you’re telling with every frame. I’ll work with you to design a brand identity that feels aligned with your artistry, weaving together strategy and visuals to create something timeless, intentional, and unmistakably you. It’s about crafting a brand that not only looks beautiful but connects deeply with your dream clients.
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Your website is your digital studio—a place where clients experience your photography before they’ve even met you. I’ll design a website that feels like an extension of your work: clean, compelling, easy to navigate, and filled with intentional details. Paired with thoughtful, heartfelt copywriting across your website and blog posts, we’ll create a space that speaks directly to the clients you want to attract.
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Beautiful imagery deserves beautiful storytelling—and that starts with photographs that truly capture your essence. Through brand photography, we’ll create a gallery of images that reflect who you are, what you value, and the story behind your lens. Whether it’s relaxed portraits, behind-the-scenes moments, or flat lays that showcase your tools, I’ll help you build a bank of visuals that elevate your brand and build connection.
Because when the work is soulful and the connection is real, the words mean the world.
“She was warm, knowledgeable, and completely understood what I wanted.”
“I simply cannot recommend Charlie enough. From the start, she was warm, knowledgeable, and completely understood what I wanted. She has created a website that I can finally be proud of after 4 years as a photographer, more than I could have dreamed of. Her talent is incredible, and she is the nicest person, which makes working with her such a joy.”
Madeleine Jones
Trust in the seeds you are planting, for you’ll be the one watering them.
More than a designer, i’m someone in your corner, a creative partner that listens;
When we work together, I’m not just your designer. I’m your sounding board, your collaboration partner, and your listening ears. I’m here for the highs and the lows, to hold space for your story, your frustrations, and your dreams. This process is about more than just visuals, it’s about you feeling seen, supported, and empowered to take ownership of your brand. You’ll have all of my industry knowledge behind you, guiding each decision, and helping you lift your business into a space that feels aligned, intentional, and full of possibility. We’ll figure it out together, gently, honestly, and with purpose.
Charlie x
FAQS
Click the little (+) to read more about my answer to each question.
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That’s exactly why I’m here. I love working with photographers who are right at the start of their journey—because it’s the perfect time to build a brand and website with intention, clarity, and heart. You don’t need to have everything figured out; I’ll guide you through the process and help you create a beautiful, professional foundation you can grow into.
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I totally understand that investing in your business can feel scary, especially in the early days. That’s why I offer flexible payment plans and scalable packages so we can find something that works for you. Think of it as an investment not just in design, but in attracting the right clients, raising your prices, and building a business that feels aligned and sustainable.
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Absolutely. I’m not just here to deliver a logo or a website and disappear. I’m here to walk alongside you, explaining every step, answering your questions, and making sure you feel confident and supported throughout the whole process. No jargon, no gatekeeping, just honest guidance with your goals in mind.
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I approach every project with a relaxed, comfortable vibe—like hanging out with a friend you love who always uplifts you. Whether we’re working on your brand, your website, or both, I want the process to feel supportive, empowering, and genuinely enjoyable from start to finish.
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A logo is just one small piece of the puzzle. Brand design includes your full visual identity, your colours, fonts, tone of voice, and the way everything comes together to tell your story and attract the right clients. It’s about creating a cohesive experience, not just a pretty mark. I’ll guide you through the whole process so everything feels aligned, intentional, and you.
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Short answer: yes, absolutely. Instagram is brilliant, but it’s rented space, you don’t own it, and the algorithm doesn’t always work in your favour. Your website is your home base, your portfolio, and your client journey all in one. It lets people connect with you deeply and gives your brand a professional, lasting presence.
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Yes! I build all websites with ease-of-use in mind, and I include custom tutorials and walkthroughs just for you. You’ll feel confident knowing exactly how to make edits, upload new work, or tweak things as your business grows. And if you ever need a hand later down the line, I’m just a message away.
BRAND GUIDELINES — BRAND DESIGN — SQUARESPACE WEBSITE DESIGN — VIP DAYS — BRAND MENTORING & ART DIRECTION FOR THE FIERCELY CREATIVE