Navigating Client Expectations As A Creative Business Owner.
With creative endeavours, there's a delicate dance between artistic vision and client expectations. As a creative business owner, you need to understand that this dance isn't about “high-pressure” corporate-esque communication, but rather communication with a relaxed and harmonious rhythm. It's about creating an atmosphere where ideas flow freely, and collaboration feels as natural as a conversation with an old friend.
Forge Strong Communication Channels
Think of communication as a cosy conversation by the fireplace. Keep it warm, open, and inviting. Regular check-ins, whether through emails or quick catch-up calls, make sure everyone is on the same page. Remember, it's about sharing ideas, and updates - clients like to feel involved in our processes, whether that be your editing process as a photographer, or the curation of designs as a graphic designer or illustrator.
Consider using user-friendly project management tools that feel like an extension of your workspace. This way, you can keep everything in one place without it feeling like a burden or creating extra work for your clients. Making your job easier will allow you more time to build on your client relationships and make them feel valued.
Define Scope and Objectives with Precision
Crafting expectations for your client is like setting the table for a dinner. Lay out all the details of what's being served, how it's being served, and when it's being served. This ensures everyone knows what to expect, and there won't be any surprises when it's time to dig in. Setting expectations is the number one way to avoid client disappointment and client dissatisfaction.
Remember; your clients aren’t experts, we need to stop expecting them to ‘just know’ Break down complex concepts into simple, digestible pieces. Avoid jargon and industry-speak. Imagine you're explaining it to a friend who's not in the creative field. This way, you ensure everyone is comfortable and clear about the project's direction.
Balance Artistry with Realistic Timelines
Set achievable milestones that allow creativity to flourish while respecting project timelines. Avoid the rush - it's about savoring the process, not a race to the finish line. Communicate these timelines in a friendly, non-pressured manner. This way, you create a stress-free environment where creativity can thrive. Don’t set unrealistic timelines for you, or your clients but do set expectations and make sure that your clients understand how long certain deliverables take.
Showcase Visuals
Think of your visual aids as a friendly tour guide showing the way. Create mockups that feel like a sneak peek into the final destination. Encourage your client to explore and share their thoughts. As a photographer, this could be as simple as sharing a past gallery with your clients or a portfolio link.
Embrace Transparent Communication & Limitations
Always be open about any potential limitations in the project. This shows respect for your client's investment and ensures everyone is on the same page. Explore solutions together. By being resourceful and creative, you turn limitations into opportunities for innovation.
Cultivate a Culture of Collaboration
Think of collaboration as a collective effort, where each participant brings their distinct strengths. Together, you weave a tapestry of ideas. Engage your client in decisions, cherish their insights, and let their vision seamlessly blend with your creative expertise.
